# RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [ROYAL BOTANIC GARDENS, KEW](/buyers/royal-botanic-gardens-kew/contract-awards)
- Contract winner: VCCP GROUP LLP
- Award value: £250,000
- Tender value: £250,000
- Award date: 13 November 2020
- Published: 3 December 2020
- Contract start: 1 December 2020
- Contract end: 30 November 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 79362a7d-a6e9-429b-815b-9bc25f8cad6b-397926
- OCID: ocds-b5fd17-2c2517f1-02e3-4e90-a24a-b8790dff52b1

## Description

Brand Campaign for Royal Botanic Gardens, Kew\. A stand alone brand campaign that will run alongside all normal business as usual campaigns\. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook\. The campaign needs to raise awareness of why plants matter, to encourage people to care about them and to activate people to help stop biodiversity loss\. It needs to position RBG Kew as a pivotal player in the fight against biodiversity loss\. Additional information: Applications for this tender must be via the e-tendering portal https://defra\.bravosolution\.co\.uk/web/login\.html Opportunity references: project\_30511 - Brand Campaign - Royal Botanic Gardens, Kew pqq\_2825 - RBGKEW/854 - Brand Campaign Please use this link to express an interest in the opportunity and obtain tender documents and further details Expressions of interest via email will not be accepted\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/79362a7d-a6e9-429b-815b-9bc25f8cad6b-397926)