# DaySaver Leisure Travel Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Yorkshire Combined Authority](/buyers/west-yorkshire-combined-authority/contract-awards)
- Contract winner: [The Ark Marketing & Media Ltd](/contract-winners/ark-marketing-media/public-sector-contract-awards)
- Award value: £25,580
- Tender value: £25,580
- Award date: 27 June 2023
- Published: 22 December 2023
- Contract start: 1 June 2023
- Contract end: 31 October 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 76c441e8-14df-40b0-8f08-f0efe4dc1f5a-710072
- OCID: ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6

## Description

The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire\. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire\.  

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/76c441e8-14df-40b0-8f08-f0efe4dc1f5a-710072)