# PS/23/167 - Provision of Socio Demographic Data

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DVLA - Driver & Vehicle Licensing Agency](/buyers/dvla-driver-vehicle-licensing-agency/contract-awards)
- Contract winner: MARKETING METRIX LIMITED
- Award value: £28,615
- Tender value: £28,615
- Award date: 24 January 2024
- Published: 15 February 2024
- Contract start: 12 February 2024
- Contract end: 11 August 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 015c98e3-ed8a-4858-888f-d5d5cb9b7916-723837
- OCID: ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f

## Description

A postcode socio demographic product in conjunction with geographical mapping software so that they can carry out detailed customer analysis and segmentation to identify and group customers into segments of like-minded consumers\.

## Related contract awards

- [Provision of Secure Email Gateway and Support - PS8250](/contracts/ocds-b5fd17-2ea30b5e-3ff5-4298-8f29-3a02b1e7189f): DVLA - Driver & Vehicle Licensing Agency
- [Provision of Microsoft Enterprise Subscription Agreement - PS/26/27](/contracts/ocds-b5fd17-05741fbe-f3d1-4324-9f6c-8dc14af1f53a): DVLA - Driver & Vehicle Licensing Agency
- [Provision of dSeries Workload Automation of Hybrid Cloud - PS/26/30](/contracts/ocds-b5fd17-d75ef0c2-a9fc-4d85-917a-3af0cd6ac42b): DVLA - Driver & Vehicle Licensing Agency
- [Provision of Socio Demographic Data](/contracts/ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7): Driver & Vehicle Licensing Agency
- [UK SBS PS18187 Data Rental](/contracts/ocds-b5fd17-3ec6618e-878c-4bfa-a62e-9b99da448870): UK SHARED BUSINESS SERVICES LIMITED
- [CON-18-014 Data Verification](/contracts/ocds-b5fd17-f1f67465-4e12-4108-9f62-e2dd0b0b6ebb): Financial Conduct Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/015c98e3-ed8a-4858-888f-d5d5cb9b7916-723837)