# Recycle Right campaign summer 2026

> A sourced UK public sector contract award published by Merseyside Waste Disposal Authority.

## Key facts

- Buyer: [Merseyside Waste Disposal Authority](/buyers/merseyside-waste-disposal-authority/contract-awards)
- Supplier: Social Change
- Award value: £48,390
- Tender value: £59,720
- Award date: 16 July 2026
- Published: 19 August 2026
- Contract start: 16 July 2026
- Contract end: 2 November 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 77084b68-45a0-4680-bbfa-95766d6603cd-911393
- OCID: ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534

## Description

MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Recycle Right brand\. The campaign follows on from the implementation of the UK government's Simpler Recycling legislation, focusing on new materials now eligible for kerbside collection across the Liverpool City Region\.

## Related contract awards

- [MRWA Food Waste Prevention campaign 26/27](/contracts/ocds-b5fd17-d0751a7a-92c1-46ca-a009-a08b92e39f84) — Merseyside Waste Disposal Authority
- [Journey of Recycling 2026-28](/contracts/ocds-b5fd17-24e429dd-6363-4de2-9b15-15f9a43f0726) — Merseyside Waste Disposal Authority
- [LCR Circular Economy Education for Educators](/contracts/ocds-b5fd17-88cf473a-b225-4733-a314-7b081ad847fa) — Merseyside Waste Disposal Authority
- [Find Your Repurpose - Reuse Campaign](/contracts/ocds-b5fd17-f5d289de-8088-47d8-983c-5da2c2331d1c) — Merseyside Waste Disposal Authority
- [RECYCLE RIGHT WINTER CAMPAIGN 2025-26](/contracts/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d) — Merseyside Waste Disposal Authority
- [ZERO WASTE LCR REUSE CAMPAIGN 2025](/contracts/ocds-b5fd17-569416b4-edb6-4a6d-a264-3cce5c25f6de) — Merseyside Waste Disposal Authority
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-72db28b1-c882-4e40-8470-acd916a51a98) — East Sussex County Council
- [QLT354 2026-08-26 \(0900\) Leiston - Roman Hill Primary School, Lowestoft \(4 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-3418d9ed-524a-41de-8487-25e33a827cf8) — Suffolk County Council Passenger Transport
- [QBR087 2026-08-26 \(0900\) Lowestoft / Worlingham - The Woodview Project, Worlingham \(6 seats and a PA\) - AWARD](/contracts/ocds-b5fd17-75a81455-cf68-41f3-8b47-ece5ddb308f0) — Suffolk County Council Passenger Transport
- [QOC940 2026-08-25 \(0900\) Lowestoft - Ness Point School, Gt Yarmouth \(4 seats\) - AWARD](/contracts/ocds-b5fd17-4dc15fef-5535-4fdf-b910-40ae6110e71d) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd-911393)