London Metropolitan Archives audience development strategy

Description

We are seeking to grow our public engagement through an expanded programme of 'facilitated' engagement. By this we mean activities and learning opportunities where we provide/curate/deliver to the public. Key elements of this work will be: - To establish some data from key audience groups and potential visitors - To create direction and focus for our audience engagement - To provide a simple framework for segmenting audiences and strategy for growth - Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) - Make suggestions towards language and tone to apply to future branding work Application to the Director, ensure this response describes proposed deliverables, methodology, delivery timetable and price. Please also ensure that you supply evidence of your expertise and experience in this area.

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