# Early Years and Childcare Workforce Recruitment Campaign 2023

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Contract winner: Havas UK Ltd
- Award value: £2,308,332
- Tender value: £3,240,000
- Award date: 15 December 2023
- Published: 10 January 2024
- Contract start: 10 October 2023
- Contract end: 10 October 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 9e036a5e-2f3a-4851-bcfe-17985993c701-712716
- OCID: ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5

## Description

In the Spring Budget 2023, the Government announced large-scale childcare reforms to significantly increase the availability of childcare, reduce costs and increase the number of parents who are entitled to the support\. By the 1st September 2025, all working parents of children from age 9 months will be eligible for 30 hours free childcare\. These reforms will increase demand for childcare places and as such there will need to be an increase in the supply of places\. One of the biggest constraints on childcare supply is the number of early years practitioners\. The Agency will increase the workforce, across both higher qualified and and entry-level, unqualified posts\.

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- [Campaign Solution Services for the Government's Teacher Recruitment Marketing Campaign](/contracts/ocds-b5fd17-2ee33f28-b9fd-4d30-8f15-2bb8eed8be30): Department For Education

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9e036a5e-2f3a-4851-bcfe-17985993c701-712716)