# Self-Assessment Campaign Tracking Post Wave

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: GfK NOP
- Award value: £47,100
- Tender value: £47,100
- Award date: 27 August 2015
- Published: 18 November 2016
- Contract start: 7 January 2016
- Contract end: 31 May 2016
- Stage: awarded
- Notice ID: fdf8c0b6-9051-40eb-a077-97f392f46f3f-85238
- OCID: ocds-b5fd17-36e4231c-adc9-11e6-9901-0019b9f3037b

## Description

Assignment under the Market Research Framework MR130001 Self Assessment \(SA\) is the process by which the Self Employed, Higher Rate taxpayers and appropriate Child Benefit recipients, declare and pay their tax liabilities each year\. HMRC and formerly the Inland Revenue has been running a Self Assessment communications campaign since 1995\. The current campaign is designed to encourage individuals to complete their tax returns online and on time, as well as to generally promote a positive public view of HMRC and to raise awareness of the deadlines for filing returns\. The current campaign focuses on people finding ‘inner peace’ once they have completed their tax return and showing characters to whom taxpayers can relate\.This research is follow from the previous research conducted in 2015\. This research is post wave following the

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/fdf8c0b6-9051-40eb-a077-97f392f46f3f-85238)