# Persuasion Planning Framework

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Defence Science and Technology Laboratory](/buyers/defence-science-and-technology-laboratory/contract-awards)
- Contract winner: [QINETIQ LIMITED](/contract-winners/qinetiq/public-sector-contract-awards)
- Award value: £69,753
- Tender value: £69,753
- Award date: 17 September 2021
- Published: 13 January 2022
- Contract start: 17 September 2021
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: goods
- Notice ID: f45a9b69-839c-4b90-bcac-e2af4577892a-499014
- OCID: ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542

## Description

This research is intended to inform MoD and wider government understanding of how to engage and inform, influence or change the behaviour of overseas audiences\. Specifically the research will develop guidance alongside a supporting framework that will aid information activity practitioners in utilising persuasive techniques to achieve a range of effects aimed at a range of overseas audiences\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f45a9b69-839c-4b90-bcac-e2af4577892a-499014)