Invitation to Tender for PR Services Falmouth University

Our primary goal is to drive recruitment. Secondary is to generate media coverage of our key messages within stakeholder groups including, but not exclusively, the local, national and international media. The group is broad but the message is focused: Falmouth has developed a clear perspective on the role the creative industries play in generating economic growth and the unique courses we have developed which deliver motivated, skilled and entrepreneurial students ready to enter the business world. Our aim is to deliver that message using a range of media and communication tactics to audiences including potential students, their parents and key influencers. As a bigger picture, we would like to position Falmouth as a progressive, commercially minded and creative institution keen to partner with business and industry to develop opportunities for developing students and ideas that will generate value to economies around the world. Resources Internal resources are limited but in house digital and social media capability is available. We also have many talented and resourceful students who would relish the opportunity of “real” experience