# West Yorkshire Combined Authority Brand Review

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Yorkshire Combined Authority](/buyers/west-yorkshire-combined-authority/contract-awards)
- Published: 22 June 2022
- Planned start: 14 July 2022
- Planned end: 30 November 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: de7e1b79-c954-4a12-b38b-fd0657c2aba2-548598
- OCID: ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525

## Description

West Yorkshire Combined Authority \(the CA\) work in partnership with local authorities and business partners to deliver policies and programmes which directly benefit the people of West Yorkshire\. West Yorkshire Mayoral Combined Authority is a complex organisation with multiple brands, visual identities, audiences, engagement points and partners, partly as a result of it having had several predecessor organisations which have merged\. With numerous brands competing for attention, a complex mix of service and partner identities and a corporate identity, we require support from a branding agency to help navigate and reset who we are for a new era, around the unifying identity of the Mayor of West Yorkshire\. We wish to appoint an external branding agency to work with us on establishing a new brand identity or identities\. The brief comprises of four stages: 1\.A desktop review of our current brand identities within the context they operate in 2\. Recommendations on next steps \(brand hierarchy and creative solutions\) 3\. Engagement and testing with senior stakeholders and our wider audience 4\. Delivery of a new set of brand identities and all related guidelines and assets

## Related contract awards

- [QAS Name Tracer Pro](/contracts/ocds-b5fd17-8fcec847-6994-4c3d-ad8e-f863bf365be3): West Yorkshire Combined Authority
- [Forensic Case Management System](/contracts/ocds-b5fd17-dfbb8e94-e7d3-4fb8-9b92-da0bc1b734ee): West Yorkshire Combined Authority
- [Video Forensics and Evidence Analysis](/contracts/ocds-b5fd17-070b94eb-a8f0-46ea-9288-e3895627da2b): West Yorkshire Combined Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/de7e1b79-c954-4a12-b38b-fd0657c2aba2-548598)