# 22098 Service Concession Contract for the Management of Sponsorship

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Cambridgeshire County Council](/buyers/cambridgeshire-county-council/contract-awards)
- Contract winner: Marketing Force Limited
- Award value: £637,000
- Tender value: £400,000
- Award date: 12 March 2024
- Published: 14 March 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2027
- Stage: awarded
- Notice ID: b736bdf4-72c5-46c0-9fd0-10561b32a43a-731885
- OCID: ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023

## Description

Cambridgeshire County Council is seeking a suitable provider to manage the Sponsorship and Maintenance for the Councils' owned roundabouts\. The Service Provider will provide a complete service securing roundabout sponsorship, collecting payments, general monthly maintenance, and signage installation, and relevant community engagement\. \\r \\r This is a concessions contract, whereby the Authority expect to receive a guaranteed minimum annual payment from the successful provider as well as an open book profit share process thereafter, and also requires the successful provider to maintain all roundabouts within the country, whether currently sponsored or not\. \\r \\r Potential Providers will need to register an account via the "Procontract Portal" at https://procontract\.due-north\.com/Register before being able to view the full tender details\.\\r \\r In order to access the tender documentation, click "Find Opportunities", then on the drop-down menu, filter by "Cambridgeshire Public Services" by clicking on "Update" to find the relevant opportunity or alternatively within the organisations drop down select\\r Cambridgeshire County Council to also find the relevant opportunity

## Related contract awards

- [Chartered Manager Level 6 \(Apprenticeships\) 2026](/contracts/ocds-b5fd17-c10f911d-47e6-45fa-942b-80ab1e499469): Cambridgeshire County Council
- [Coaching Professional Level 5 Apprenticeship](/contracts/ocds-b5fd17-3c9db80c-687a-486a-8cce-550c1a0eb11e): Cambridgeshire County Council
- [School Business Professional Level 4 \(2026\)](/contracts/ocds-b5fd17-bd4e81d4-8ea0-412e-996e-23bde668e36c): Cambridgeshire County Council
- [Provision of Roundabout Sponsorship and Maintenance Services](/contracts/ocds-b5fd17-5c969f49-9f2f-4490-9941-bc051f7f113e): Buckinghamshire County Council
- [Advertising & Sponsorship Agent for Roundabouts and Boundary Signs - AWARD](/contracts/ocds-b5fd17-25fddc7b-adca-11e6-9901-0019b9f3037b): Sandwell Metropolitan Borough Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b736bdf4-72c5-46c0-9fd0-10561b32a43a-731885)