# 2944/LM - Content Delivery Support to Chinese Social Media

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [UNIVERSITY OF SHEFFIELD](/buyers/university-of-sheffield/contract-awards)
- Contract winner: PingPong Digital Ltd
- Award value: £150,000
- Tender value: £150,000
- Award date: 24 February 2022
- Published: 24 February 2022
- Contract start: 1 March 2022
- Contract end: 29 February 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 8009d035-cb80-443a-a2de-5aaa0a333ede-513304
- OCID: ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90

## Description

The University of Sheffield is seeking a Media Agency responsible for the day to day account management of our institutional Weibo and WeChat accounts, their upkeep and adherence to university branding and accessibility guidelines\. To be responsible for content development on Weibo and WeChat - designing, scheduling and sharing posts to ensure maximum effectiveness\. This output should be based on our social media principles of utility, responsiveness, connection and representation, alongside with a deep understanding of our audience\. To manage the University's reputation, the Media Agency should report on the impact of our channels and monitor mentions of the university on Weibo and WeChat to highlight potential issues affecting reputation\. To proactively make suggestions on content, formats and process to ensure the ongoing development of our Weibo and WeChat channels\. To also provide crucial consultation and insight into content approaches, audience need and issue management\. Tender Process and Documentation: This is an Open exercise\. The ITT can be downloaded by registering and expressing your interest on the University\`s e-tendering system https://in-tendhost\.co\.uk/Sheffield If you have any questions or comments in relation to this tender, they must be submitted via the In-tend System\. Your tender response must also be submitted through InTend to arrive by the date and time specified\. Late tenders will not be considered\. Closing date for receipt of bids: 11th January 2022 at 12 noon \(UK time\)\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8009d035-cb80-443a-a2de-5aaa0a333ede-513304)