# Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns > Contract award record from UK public-sector procurement sources. ## Key facts - Public buyer: [UNIVERSITY OF CHESTER](/buyers/university-of-chester/contract-awards) - Contract winner: Net Natives Limited - Award value: £3,000,000 - Tender value: £3,000,000 - Award date: 19 December 2023 - Published: 21 December 2023 - Contract start: 19 December 2023 - Contract end: 31 January 2028 - Stage: awarded - Procurement category: services - Notice ID: 5a9759ef-e61e-407e-8530-8a351696c0b4-709503 - OCID: ocds-b5fd17-3ea5c900-341f-446c-83d0-c213f8e633ed ## Description The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement \(Amendment etc\.\) \(EU Exit\) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns\. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis\. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage\. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy\. For the purposes of this contract, please note that the estimated contract value has been provided in the tender documents for the first 12-months of the contract with the assumption that there will be the equivalent spend in year two of the contract, and also year three and four should the options to extend be exercised\. The total contract value in this notice is therefore estimated in relation to the full potential four years of any subsequent contract\. Please note that the incumbent supplier is contracted until 31st January 2024 and is currently delivering our 2024 pre-application campaign\. On the current agreement, this supplier may continue to deliver briefs which have been issued prior to commencement of the contract awarded following this tender\. This may result in some crossover of delivery\. Further details were available in the tender documents\. Additional information: Please note that where you may have previously registered with In-Tend, it will be necessary for you to ensure that your registration does include being registered to see opportunities for University of Chester\. Registration for this site is free for suppliers\. There is also Help/Guidance on how to use the supplier site on the 'Help' section at: https://in-tendhost\.co\.uk/universityofchester/aspx/Help \(https://intendhost\.co\.uk/universityofchester/aspx/Help\) ## Related contract awards - [Direct Award for a Video Management and Learning Platform under the SLRA - Framework Agreement for Software Licence Resellers Agreement & Consultancy Services, Agreement Reference: ITS4052 SU using Lot 4 - Commercial Off the Shelf Software \(COTS\)](/contracts/ocds-b5fd17-ec020fb8-1020-456a-99cd-061bdee2f650): UNIVERSITY OF CHESTER - [Award Notice for Safety and Security Software under Crown Commercial Service G-Cloud 14 Framework Agreement \(Ref\. RM1557\.14\), Using Lot 2: Cloud Software](/contracts/ocds-b5fd17-77324dba-d14d-4b3e-86f6-52695ce7bca3): UNIVERSITY OF CHESTER - [Direct Award for Engagement Platform Software under the SLRA - Framework Agreement for Software Licence Resellers Agreement & Consultancy Services, Agreement Reference: ITS4052 SU Lot 4 - Commercial Off the Shelf Software \(COTS\)](/contracts/ocds-b5fd17-6cb37b3b-127a-420a-854b-0d9c6be64b57): UNIVERSITY OF CHESTER - [Media Buying Services](/contracts/ocds-b5fd17-40f7cd67-0c0b-4450-88b4-06974b8c73a1): LEEDS TRINITY UNIVERSITY - [2022 and 2023 Student Recruitment Campaigns](/contracts/ocds-b5fd17-d31d4b35-0ed9-4563-9cba-bf323329428d): UNIVERSITY OF CHESTER - [CER \(Communications and External Relations\) Advertising Tender](/contracts/ocds-b5fd17-20337dec-a7a5-4469-9f24-86a9d4ce6265): UNIVERSITY OF ESSEX ## Source [View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5a9759ef-e61e-407e-8530-8a351696c0b4-709503)