Modelling the economic impact of the visitor economy

The West Midlands Growth Company (WMGC) will help to create new jobs, expand existing businesses and attract new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. Formerly Marketing Birmingham, the company was established in April 2017. It continues to operate leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme. The requirements of this contract are to quantify, via a statistical model that provides a robust indicative base, the economic impact of the visitor economy from both day and overnight visitors in terms of: • Revenue generated by tourists (by category of accommodation and distribution by sectors by month);

• Number of tourists and number of tourist days (by category of accommodation by month);

• Employment supported by tourism;

• Traffic implications of tourism (by month);

• Trend information annually for all output categories by zone;

• Bed stock analysis (by accommodation category, month by month, year on year);

• Analysis of bed stock seasonal availability (by category of accommodation). All suppliers must visit and register interest via the In-Tend system prior to submitting the tender. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home