# SLaMST21 - P164 Social Media Strategy

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [South London and Maudsley NHS Foundation Trust](/buyers/south-london-and-maudsley-nhs-foundation-trust/contract-awards)
- Tender value: £17,500
- Published: 27 October 2021
- Planned start: 24 November 2021
- Planned end: 31 March 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: 2c44edf8-b927-4e7e-83c8-9cba79c85f30-480491
- OCID: ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579

## Description

We have a large range of audiences from members of the public looking for help and information, people who are using our services \(locally and nationally\), community and political stakeholders, and our partners in the health sector\. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each\. To date our social media channels have grown organically, without a strategic direction\. We want to maximise the use of social media to raise brand awareness and engage our community\. We are not a big team and have limited resources\. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable\. We want to be following current best practice for our channels and identify future growth opportunities\. We are about to start a new partnership with YouTube and King's\. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints\. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences\. The strategy needs to consider how we can bring these channels closer together\.

## Related contract awards

- [Greenvale Pump Replacement Works - SLaM](/contracts/ocds-b5fd17-5fd83e34-c24a-4cef-9a04-40df181a29c5): South London and Maudsley NHS Foundation Trust
- [SLaM Patient GPS Tracking Services](/contracts/ocds-b5fd17-0d74871f-5b69-4231-bfc3-a486544998ec): South London and Maudsley NHS Foundation Trust
- [Optical Wavelength](/contracts/ocds-b5fd17-a4133562-ecb4-41b1-9ee3-7dbc4596a686): South London and Maudsley NHS Foundation Trust

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2c44edf8-b927-4e7e-83c8-9cba79c85f30-480491)