# Child Benefit EFAP non-response User Insight

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: [Ipsos Mori](/contract-winners/ipsos-mori/public-sector-contract-awards)
- Award value: £1,999,375
- Tender value: £1,999,375
- Award date: 19 October 2016
- Published: 13 December 2016
- Contract start: 24 October 2016
- Contract end: 1 February 2017
- Stage: awarded
- Notice ID: 4550d3bf-f9b1-477c-82d9-0c89be10ce35-120940
- OCID: ocds-b5fd17-41d7beab-ece3-4a3b-95bb-ac91a8608291

## Description

Assignment under the Market Research MR130001 Agreement Contract\. HMRC is currently writing to some Child Benefit customers to ask them to confirm their eligibility\. This qualitative research will look to understand customers' response to this letter\. Specifically it will explore: • Customers' initial response to the letter; • What customers understand the letter to be asking them to do; • What customers' likely behaviour/response to the letter would be; and • Potential ways to promote response to HMRC\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4550d3bf-f9b1-477c-82d9-0c89be10ce35-120940)