Innovation District Branding

Lambeth Council is procuring branding support on behalf of the Central London Innovation District partnership.

The Central London Innovation District partnership has a vision to develop:

A global quarter located in the centre of London that delivers high impact innovation, driving improvements in health and wealth both locally and globally.

To build on an initial scoping exercise we are now looking to develop a brand for the new Innovation District that can be: • Used across a range of media; including funding applications, marketing and public events • Easily understood by the public, clinical and other life science specialists, and other public and private sector stakeholders (e.g. Government; GLA; businesses within the life science and technology sectors) • Creates a sense of place and destination, used for inward investment promotion purposes

Context

King's College London (KCL), Guy's and St Thomas' NHS Foundation Trust(GSTT), King's College Hospital NHS Foundation Trust (KCH),South London and the Maudsley (SLaM) NHS Trust, Lambeth and Southwark councils are working to develop a vision for the establishment of a life science Innovation District in South London, and a strategy for delivering it.

Please see Appendix A for further context and background information.

Scope of Services With regards to the current global focus on life sciences and medical innovation it is important that this work is completed at pace. This will allow us to start promoting the vision and maximise potential investment opportunities. We require following outputs from the selected provider: 1) Review of the documentation developed to date for the Innovation District, including consideration of the recent branding exercise for the MedTech JV and the Medi-Cultural vision in relation to aligning it with the Innovation District branding 2) Meetings with stakeholders to collate understanding of the Innovation District 3) Refinement of brand name, strap line and descriptors 4) Options testing with audience 5) Visual brand identity e.g.: clear messaging and signposting; application of the brand - including colour palette, logo and creative direction; incorporation of strap line; vision statement/descriptors. 6) Phase one assets to include presentation template and guidelines, event invitation template; holding page website 7) Brand guidelines 8) Template documentation, e.g. newsletters, presentations etc 9) Recommendations on brand deployment A second phase may also be considered as the Innovation District develops. This may include development of a communications plan; suggested channels; full website and other materials.