(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Description

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: • Analytics 360 license • Tag manager 360 license • Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: • Measurement requirement scope • Audit existing GA account • Audit existing GTM set up • Data layer build specifications • Tag and pixels implementation via GTM

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