Tender notice
FS307027 Consumer Segmentation 2019
Notice details
- Published
- Category
- services
- Buyer region
- Yorkshire and The Humber
- Source
- View official notice
Public buyer
Public buyer
The Food Standards AgencyTender valueNot disclosed
- Planned startAs published in the notice
- Planned endAs published in the notice
Work description
The FSA is looking to commission a specialised market research agency to carry out a piece of segmentation work using FSA social research data (e.g. Food and You and Public Attitudes Tracker) as well as external social and economic data. Data fusion/ statistical matching techniques should be used to match similar types of individuals across different data sets.