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Awarded

Market Research - Member Retention research

£50,000

Board of Trustees of the Royal Botanic Gardens KewDiscovery Research Limited
services

Contract Details

Tender Value
£50,000
Stage
Awarded
Published
Awarded

Timeline

Awarded
Start
Disclosed
End

Description

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

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