# Market Research - Member Retention research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Board of Trustees of the Royal Botanic Gardens Kew](/buyers/board-of-trustees-of-the-royal-botanic-gardens-kew/contract-awards)
- Contract winner: [Discovery Research Limited](/contract-winners/discovery-research/public-sector-contract-awards)
- Award value: £50,000
- Tender value: £50,000
- Award date: 7 August 2024
- Published: 26 September 2024
- Contract start: 8 August 2024
- Contract end: 30 November 2025
- Stage: awarded
- Procurement category: services
- Notice ID: e74d644c-6cb2-4636-8f9e-b56db04aca9f-788920
- OCID: ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49

## Description

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment\. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal\. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

## Related contract awards

- [RBGKEW1468](/contracts/ocds-b5fd17-ce7ac7c1-da01-4779-aa60-40786d4f3887): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1393](/contracts/ocds-b5fd17-3154c218-e14a-4cd9-acee-5d86aaa97cd3): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1442 Summer Family](/contracts/ocds-b5fd17-4c48b662-2d81-42dd-a945-85edf5255454): The Board of Trustees of the Royal Botanic Gardens, Kew
- [PS26065 - User Research Recruitment](/contracts/ocds-b5fd17-8b401423-4d6f-4367-b855-a8cd8e91c706): DSIT
- [Customer Immersion Programme \(2025 - 28\)](/contracts/ocds-b5fd17-8c215268-2aa3-48db-a759-d801552c779b): H M REVENUE & CUSTOMS
- [Persuasive Design and Time on Platforms](/contracts/ocds-b5fd17-84167b2c-f7f1-4b51-be45-8a09c88e93f0): OFCOM

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e74d644c-6cb2-4636-8f9e-b56db04aca9f-788920)