PQ0511 - Digital Skills for Birmingham's Visitor Economy

Birmingham City Council's Visitor Destination Plan 2022-27 was adopted to develop the various facets of the city's tourism offer and improve the experience for visitors at all stages of their journey. Following the success of the 2022 Commonwealth Games, Birmingham has been receiving more interest and visits from domestic and international visitors. It has a strong retail offer and was named the UK's Most Exciting Food Destination by the Good Food Guide 2023.

It has been identified by the Council's Tourism Service that the level of expertise in digital marketing is inconsistent across Birmingham's visitor economy. This is particularly evident in the heritage and food sectors where many independent businesses lack the time, money or expertise to communicate effectively with new and existing customers. Business websites vary in quality and compliance with accessibility legislation. Language may also be a barrier for employers working in Birmingham's incredibly diverse food and drink scene.

The Council is seeking a suitably qualified and experienced organisation to support the enhancement of digital marketing skills of visitor economy businesses in Birmingham. This will help businesses in the tourism, hospitality, leisure and retail sectors in Birmingham to become more proactive in engaging with new and existing customer and become more resilient in an increasingly competitive market. The organisation should have relevant expertise/ knowledge in delivering training and high-quality materials.

The Council is committed to making the city a welcoming and inclusive leisure destination for visitors and residents. To support this, there is a requirement for a consistent level of high-quality content across the digital channels of businesses working in the visitor economy, inspiring customers and providing them with the information to plan their journeys with confidence.

Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.

Delivery Notes

Birmingham

Is a Recurrent Procurement Type? : No