# BTA1784 SME Audience Segmentation

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: British Tourist Authority t/a VisitBritain
- Contract winner: IMPACT RESEARCH LTD
- Award value: £56,500
- Award date: 29 November 2022
- Published: 20 January 2023
- Contract start: 18 November 2022
- Contract end: 31 March 2023
- Stage: awarded
- Procurement category: services
- Notice ID: d3269a09-7178-417b-a1d2-c15dd2be0185-607534
- OCID: ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b

## Description

VisitBritain sought an agency to undertake robust quantitative research to provide solid sizing of the identified segments and to build on the previous findings by quantifying the results based representative and robust sample of tourism businesses\. The initial term of the contract is for a period to the end of March 2023 with the ability to extend up to two \(2\) further months, if required\.

## Related contract awards

- [BTA1672 - Communications Planning](/contracts/ocds-b5fd17-e4ac02dc-4085-49f8-9a2c-fe693f9db115): British Tourist Authority t/a VisitBritain
- [BTA1612 - North York Moors Accessibility project mentors & trainers](/contracts/ocds-b5fd17-74bfd12a-84c3-441c-ae63-48367d1c3241): British Tourist Authority t/a VisitBritain
- [GB-London: BTA1358 - Videographer - Tourism Superstar Competition](/contracts/ocds-b5fd17-e59bff57-c029-4f88-953f-62dab9d9b5fe): British Tourist Authority t/a VisitBritain
- [GMCA 1328 Bee Net Zero Employee Engagement Research](/contracts/ocds-b5fd17-dff5bd0b-1c2b-41d7-8b50-6124d6a4dfad): Greater Manchester Combined Authority
- [Social research with Non-domestic consumers and installers of Off Gas Grid Heating](/contracts/ocds-b5fd17-977142d9-47e7-4f84-a0a5-94dbf98a373d): UK SHARED BUSINESS SERVICES LIMITED

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d3269a09-7178-417b-a1d2-c15dd2be0185-607534)