# Google Analytics 360 \(Premium\)

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DVSA - Driver and Vehicle Standards Agency](/buyers/dvsa-driver-and-vehicle-standards-agency/contract-awards)
- Contract winner: Merkle UK Three Limited
- Award value: £98,566
- Tender value: £98,566
- Award date: 11 October 2021
- Published: 14 October 2021
- Contract start: 1 November 2021
- Contract end: 31 October 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 2711e67c-a0ac-4c82-88a2-6a44cf5e810a-476762
- OCID: ocds-b5fd17-45f4c88c-83e3-4d5b-948d-5370892bac60

## Description

K280021562

## Related contract awards

- [Penetration testing/IT Health Checks 2026](/contracts/ocds-b5fd17-759e7abd-b298-495c-ba18-a5c52bc820c4): DVSA - Driver and Vehicle Standards Agency
- [Software Licences and Maintenance Support](/contracts/ocds-b5fd17-8f533ec2-f58c-4a83-a644-fc2726e99d1b): DVSA - Driver and Vehicle Standards Agency
- [Penetration Testing/IT Health Checks 2026](/contracts/ocds-b5fd17-a8e4106b-c9ac-4a72-9965-5c7c996e74bf): DVSA - Driver and Vehicle Standards Agency
- [Google Analytics 360 \(GA360\) licence \(con\_12161\)](/contracts/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8): Department For Education
- [WP1991 Google Analytics Migration Support](/contracts/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5): Government Digital Service
- [Digital Analytics Solution for GDS](/contracts/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72): Government Digital Service

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2711e67c-a0ac-4c82-88a2-6a44cf5e810a-476762)