# BTA926 Chinese Travel Partner OTA

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Contract winner: Shanghai Ctrip Commerce Co\., Ltd\.
- Award value: £3,000,000
- Tender value: £3,000,000
- Award date: 13 March 2018
- Published: 17 March 2018
- Contract start: 15 March 2018
- Contract end: 15 March 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 6fb57c51-9705-4fbb-8dcf-efe142957e59-205865
- OCID: ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33

## Description

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain\. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy\. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities\. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6fb57c51-9705-4fbb-8dcf-efe142957e59-205865)