# Digital Marketing Services

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Keele University](/buyers/keele-university/contract-awards)
- Tender value: £1,000,000
- Published: 18 January 2021
- Planned start: 1 August 2021
- Planned end: 30 September 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: 1021492c-338f-4675-b0c9-9489770685f9-406327
- OCID: ocds-b5fd17-4788b94a-d0e7-426e-bcd8-082244fa6209

## Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets\. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors\. The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives\. They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc\. as the years progress\. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels\. Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost\.co\.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost\.co\.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No

## Related contract awards

- [Prospective Student Engagement and Conversion Service for Keele University - AWARD](/contracts/ocds-b5fd17-5bc9d020-e8c3-4ce7-9475-46478d21a718): Keele University
- [Digital Advertising Services - AWARD](/contracts/ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df): Keele University
- [Chemical Disinfection and Inspection of Water Systems at Keele University - AWARD](/contracts/ocds-b5fd17-bd4a9244-c800-4d26-925d-f5853ad18b4e): Keele University

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1021492c-338f-4675-b0c9-9489770685f9-406327)