# Behaviour Change campaign

> A sourced UK public sector contract award published by Leicestershire Police.

## Key facts

- Buyer: [Leicestershire Police](/buyers/leicestershire-police/contract-awards)
- Supplier: Hitch Marketing
- Award value: £44,445
- Tender value: £44,445
- Award date: 25 October 2021
- Published: 28 October 2021
- Contract start: 1 November 2021
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 1beff286-2463-4058-8c31-f84285761265-480523
- OCID: ocds-b5fd17-47e0d628-e408-475f-9e36-04602eba9f2a

## Description

To develop/produce a targeted behaviour change campaign for the force area grounded in theory, focusing on shifting social norms to increase awareness of gender-based violence and mobilising people to act by challenging harmful behaviours/attitudes\. This is contract award notice, please don't apply\. Additional information: We already have an existing arrangement with Hitch through the VRN and this campaign builds on that programme of work which will both enhance the value of the prior work and maximise the impact of the new work required\. The work needs to be completed in a very short space of time \(by March 2022\) in line with Home Office requirements and so there is not time for a tender process nor to bring up to speed an alternative supplier\. Hitch were included in the original bid application\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1beff286-2463-4058-8c31-f84285761265-480523)