# Integrated Multi-Channel Influence Methods

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Defence Science and Technology Laboratory](/buyers/defence-science-and-technology-laboratory/contract-awards)
- Contract winner: RAND
- Award value: £194,813
- Tender value: £194,813
- Award date: 6 October 2021
- Published: 25 January 2022
- Contract start: 6 October 2021
- Contract end: 31 May 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 9c691220-8248-4f94-8092-d4390919eaf3-503710
- OCID: ocds-b5fd17-47e98bea-da58-44b4-ba47-36db4ced0691

## Description

UK Defence has a requirement to understand how influence campaigns aimed at overseas audiences can be designed using all available communications channels and establish a synergy between online and offline channels in order to maximum audience reach and impact\. Specifically this research aims to: 1\. Identify strategies and evaluate that Defence can implement to most effectively design multi-channel influence campaigns aimed at overseas audiences comprising of both online and offline forms of communication\. 2\. Identify and develop robust measures of effect for both online and offline channels

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- [Contract Award Notice - 24430 Evidence Reviews](/contracts/ocds-b5fd17-064769be-f1a6-45d3-b16d-164333bf4ad3): Department for Work and Pensions

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9c691220-8248-4f94-8092-d4390919eaf3-503710)