Media Buying

The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency needs to be capable of providing excellent customer service, as well as delivering value for money. They must also be willing and capable of working in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government. The media buying agency will be part of the initial brief to enable integration and ensure the agreed process from strategy to implementation is successful. Government is keen to partner with the right media agency who is agile and can meet the requirements of different government clients (currently 89 different clients) and offer the range of media buying services required grouped into the following areas (strategic implementation, support implementation, buying implementation).