(NU/1589-7) Web content development services

The Newcastle University Marketing Department are seeking to appoint an agency on retainer for four months to support with the following key services: • Web content development o Write and edit effective web content:  Using user centred content design principles  Optimised for appropriate readability  Optimised for search engines and mobile devices  To meet the University's web content guidelines and standards o Rewrite Newcastle University content so it is more suitable for the web o Use our content workflow and WCMS to develop and publish content • Webpage page creation o Use our content workflow system, GatherContent, to manage content creation and approvals processes o Publish approved web content using our WCMS TerminalFour. TerminalFour is a developer and provider of a digital marketing and web content management systems (WCMS), specialising in providing WCMS to educational institutions throughout the world. This opportunity will be advertised to Lot 1 (Web Services, SEO and digital content) and Lot 2 (Graphic Design & Print, Branding, Copywriting) suppliers of the Dynamic Purchasing System (NU1589) due to the cross over nature of requirements involving the creation of web content and copywriting.