GREAT Food & Drink Social Media & Live selling Campaign 2022-23

The Authority is looking to appoint a marketing company to help deliver on its GREAT Food & Drink Social Media & Live Selling Campaign 2022-2023 in China.

In order to successfully deliver this contract, bidders must: 1. Have strong Digital event & Video production and promotion expertise with an excellent track record of large-scale and targeted events in China. 2. Have a strong B2C audience base or knowledge of the market to prove effective targeting and conversion and ability to demonstrate this 3. Have a proven track record in delivering digital & virtual events and being able to integrate these as required. 4. Have a proven track record in delivering live selling events, retail partnerships or e-commerce commercial 5. Demonstrate a history of delivering impactful combined government-commercial events such as live streaming, digital campaign deigns & execution 6. Be flexible and able to work with multiple stakeholders in a challenging, high-pressure environment. 7. Demonstrate robust evaluation method to deliver against tactic specific KPIs and success measures aligning with our campaign KPIs of perceptions, awareness and purchase intent and sales ROI.

Details on how to submit a proposal can be found in the attached Digital Marketing Brief