# NMRN Brand Development Programme

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [THE NATIONAL MUSEUM OF THE ROYAL NAVY](/buyers/national-museum-of-the-royal-navy/contract-awards)
- Contract winner: JOHNSON BANKS DESIGN LIMITED
- Award value: £39,987
- Tender value: £100,000
- Award date: 13 May 2024
- Published: 29 July 2024
- Contract start: 24 May 2024
- Contract end: 31 July 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 32fc7309-be20-4b38-a2ac-a448543145bb-771925
- OCID: ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281

## Description

This brief is issued by the National Museum of the Royal Navy Operations \(NMRN Operations\) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation\. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models\. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles\. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels\. The tender is split into two lots, please see the ITT for specific information related to this\. The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this\. All clarifications are to be sent to tenders@nmrn\.org\.uk

## Related contract awards

- [Provision for Cleaning Service for NMRN Sites Hartlepool, Portsmouth & Gosport](/contracts/ocds-b5fd17-976c488c-fdd1-4b28-9bb4-abca55cb18b1): THE NATIONAL MUSEUM OF THE ROYAL NAVY
- [Appointment for Media Buying Agency \(2024\)](/contracts/ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a): THE NATIONAL MUSEUM OF THE ROYAL NAVY
- [Provision of Filming for the Victory Live: Big Repair Project](/contracts/ocds-b5fd17-76f7234d-7c64-492b-8554-7729126f418f): THE NATIONAL MUSEUM OF THE ROYAL NAVY
- [RBGKEW1114 - Creative Campaign for Nature Based Solutions at a Landscape Scale](/contracts/ocds-b5fd17-b92f037f-48b2-4792-adf2-8628f7d80d62): Board of Trustees of the Royal Botanic Gardens Kew

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/32fc7309-be20-4b38-a2ac-a448543145bb-771925)