# Consumer Campaign - Campaign Evaluation

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [COMPETITION AND MARKETS AUTHORITY](/buyers/competition-markets-authority-2/contract-awards)
- Contract winner: [YOUGOV PLC](/contract-winners/yougov/public-sector-contract-awards)
- Award value: £24,900
- Tender value: £150,000
- Award date: 29 November 2021
- Published: 13 June 2022
- Contract start: 15 December 2021
- Contract end: 31 March 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 232712ec-cde7-4e33-9492-79b95b304069-545914
- OCID: ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738

## Description

Provision of a contract through which CMA can appoint an agency to run an evaluation of a CMA campaign aimed at consumers - both business and individuals - highlighting the issue of misleading online practices\.

## Related contract awards

- [ITSM Tool 26\+](/contracts/ocds-b5fd17-e02c9723-6c09-498e-8d50-49a55527c037): COMPETITION AND MARKETS AUTHORITY
- [Nimbus Forensic Case Management](/contracts/ocds-b5fd17-85855169-6ce4-4d0c-8e66-16d98c915a1f): COMPETITION AND MARKETS AUTHORITY
- [CMA Internet & Cloud Connectivity 2026](/contracts/ocds-b5fd17-33c827f4-c533-4ace-b2c3-0b2bb04e1867): COMPETITION AND MARKETS AUTHORITY
- [Access to Financial Products](/contracts/ocds-b5fd17-57476131-0136-44d3-ae08-d2814d6dc493): FCA
- [Lived Experiences of Adequacy in Retirement](/contracts/ocds-b5fd17-a51e24b8-6b55-458e-81f2-c7827a18b340): Department for Work and Pensions
- [Insight DDC Polling](/contracts/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878): MINISTRY OF DEFENCE

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/232712ec-cde7-4e33-9492-79b95b304069-545914)