# City of London Workers Promotional Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [City of London Corporation](/buyers/city-of-london-corporation/contract-awards)
- Contract winner: Aylesworth Fleming Limited
- Award value: £400,000
- Tender value: £400,000
- Award date: 7 July 2021
- Published: 28 July 2021
- Contract start: 22 July 2021
- Contract end: 21 January 2022
- Stage: awarded
- Procurement category: services
- Notice ID: ce5fe5d1-0039-4ce7-822d-b46fde7b92cf-455628
- OCID: ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5

## Description

This is a contract award notice for the provision of an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer\. The project requires the following agency services: Strategy \(audience insights will be provided\); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology\. The duration of the contract is six months, subject to the right of the City \(at its sole discretion\) to exercise its right to extend the Contract by up to three months\. The maximum length of the contract is therefore nine months\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ce5fe5d1-0039-4ce7-822d-b46fde7b92cf-455628)