# Demographic Segmentation Tool suitable for use in the Public Sector

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Southend-on-sea Borough Council](/buyers/southend-on-sea-borough-council/contract-awards)
- Contract winner: [Experian](/contract-winners/experian/public-sector-contract-awards)
- Award value: £38,240
- Award date: 17 March 2016
- Published: 18 November 2016
- Contract start: 1 April 2016
- Contract end: 31 March 2021
- Stage: awarded
- Notice ID: a8db5743-78fe-4264-82b2-016597ce6afc-87415
- OCID: ocds-b5fd17-4f060faa-adc9-11e6-9901-0019b9f3037b

## Description

Southend on Sea Borough Council are looking to procure a demographic segmentation tool to provide data which will help to inform the targeting of resources / services in specific geographical locations\. Help to inform the targeting of resources / services to specific groups of people whose location maybe dispersed across the borough\. Help inform the access arrangements for different groups – what needs to be provided in which locations or through which medium\. Our objectives through the provision of targeted data is to: •Improve the life chances of our residents, especially our vulnerable children and adults, by working to reduce inequalities and social deprivation across our communities\. •Work with and listen to our communities and partners to achieve better outcomes for all\. •To promote healthy and active lifestyles for all\. Please e-mail Daniel Howard for further information to access the quotation document\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a8db5743-78fe-4264-82b2-016597ce6afc-87415)