# Creative Testing

> A sourced UK public-sector contract award published by Cabinet Office.

## Key facts

- Public buyer: [Cabinet Office](/buyers/cabinet-office/contract-awards)
- Contract winner: Swayable
- Award value: £14,695
- Tender value: £14,695
- Award date: 1 April 2026
- Published: 9 April 2026
- Contract start: 8 April 2026
- Contract end: 31 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 53ffa986-df45-4c97-9ea3-43707d89c3e1-892306
- OCID: ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525

## Description

The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials \(RCTs\) to evaluate government communications for the "Cost of Living" campaign\. Scope: The primary purpose is to test creative assets \(video, static imagery, messaging\) to effectively reach priority audiences \(specifically "Grafting Realists" and "Striving Moderates"\)\. Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround\.

## Related contract awards

- [Apolitical Futura Pilot](/contracts/ocds-b5fd17-5a5bad0b-7b44-441c-b3fa-fc7966e5b3d0): Cabinet Office
- [Corporate Travel Agency Lot 2- Replacement](/contracts/ocds-b5fd17-c0cee9c0-3ba1-4d6c-8eed-508790eb2b8c): Cabinet Office
- [The Provision of ITHC Digital Services](/contracts/ocds-b5fd17-273773d5-2ac9-4a9c-830b-3b96a46b4b62): Cabinet Office

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/53ffa986-df45-4c97-9ea3-43707d89c3e1-892306)