# British Museum Brand and Identity Project Phase II Design

> A sourced UK public sector contract award published by The Trustees of the British Museum.

## Key facts

- Buyer: [The Trustees of the British Museum](/buyers/the-trustees-of-the-british-museum/contract-awards)
- Tender value: £150,000
- Published: 17 December 2024
- Contract start: 1 April 2025
- Contract end: 31 December 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: 3597491a-3261-4fa3-b0ee-5413db15b939-811393
- OCID: ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b

## Description

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity\. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves\. The Brand and Identity Project will deliver this transformation\. It is being conducted in two phases\. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy\. An agency has been appointed to Phase I and work is now underway\. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity\. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3597491a-3261-4fa3-b0ee-5413db15b939-811393)