(NU/1745-3) The Provision of International Market Research and Business Development in China

This tender is for a Firm who will provide the University with services including market research, advice and assistance to deliver the University's China strategy and contribute to the University's Global Strategy. The Firm will support the University providing the following:

1. Provide dedicated staff based in major cities in China including but not limited to Beijing, Shanghai and Guangzhou to deliver the required services; 2. Support the implementation of university strategies; 3. Assist a diverse portfolio of activities in marketing, student recruitment, partnership development and brand promotion in China; 4. Develop networks and relationships with the local government, institutions and industries in China; 5. Act as a point of contact for staff across the university and external partners; 6. Working closely with UK organisations represented in China; 7. Develop the University's agent network and deliver conversion activities; 8. Enhancing the University's profile, brand awareness and reputation in China; Other support duties as required to meet the objectives of the university.