# BTA 1154- China Microgapping Campaign

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Published: 9 June 2019
- Planned start: 1 July 2019
- Planned end: 1 July 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: 708ce281-b926-4f6e-814b-4d89c977cfd7-294115
- OCID: ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e

## Description

Offers are invited from bidders who wish to form a Partnership with VisitBritain\. Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign\. This partner shall aim to: 1\)expand the reach the campaign through owned/earned channels, and potentially paid channels 2\)provide data insights and analysis to inform campaign approach 3\)encourage, enable and/or fulfil campaign audience's spend \(esp tourism spend\) in the UK

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/708ce281-b926-4f6e-814b-4d89c977cfd7-294115)