# Consumer Insights Tracker

> A sourced UK public sector contract award published by Food Standards Agency.

## Key facts

- Buyer: [Food Standards Agency](/buyers/the-food-standards-agency/contract-awards)
- Supplier: [YOUGOV PLC](/suppliers/yougov/public-sector-contract-awards)
- Award value: £179,480
- Tender value: £179,480
- Award date: 7 June 2023
- Published: 5 July 2023
- Contract start: 8 June 2023
- Contract end: 31 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: cf866e0c-fef6-4bee-8998-9c8d680b32f9-659919
- OCID: ocds-b5fd17-569b49c4-56ab-4c7c-861d-3577ef3fc0ac

## Description

The aim of this research is to understand consumer's behaviour and perceptions on a range of topical issues \(currently the Consumer Insights Tracker is focussed on collecting data on food availability, food insecurity, concerns in relation to the food industry, consumer trust/confidence in the food supply chain and in the FSA as a regulator\)\. These insights should be collected on a monthly basis, supplementing other sources of information \(namely the FSA's Food and You 2 survey\) and providing timeseries and demographic insights to key stakeholders\. These insights should be representative of the adult population in England, Wales and Northern Ireland\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cf866e0c-fef6-4bee-8998-9c8d680b32f9-659919)