Farmers and Agricultural Workers Appreciation of Risk Research

To commission a research agency to carry out qualitative research to improve our understanding of whether farmers and agricultural workers across the four segments, appreciate the risks they take on a daily basis.

Understanding the make-up of the four segments is important as we would like o use the six 'golden questions' from an attitudinal segmentation to screen potential participants (both farmers and agricultural workers) for this piece in order to understand for each sement, whether they fully grasp (or not) the implications of the risks they take on a daily basis.