# Creative Services, Media Planning & Buying and Search Engine Optimisation

> A sourced UK public sector contract award published by Transpennine Trains Limited.

## Key facts

- Buyer: [Transpennine Trains Limited](/buyers/transpennine-trains-limited/contract-awards)
- Tender value: £14,000,000
- Published: 8 September 2023
- Contract start: 1 April 2024
- Contract end: 31 March 2026
- Stage: open_tender
- Procurement category: services
- Notice ID: 824e73b6-a422-4489-bd24-739586c36508-679116
- OCID: ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c

## Description

There will be three Lots to this procurement: 1\. Creative Services - development and delivery of integrated through-the-line marketing campaigns\. The detail of such campaigns will be defined in a brief with the ITN\. 2\. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives\. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points\. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client\. 3\. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks\. Please refer to the attached Memorandum of Information\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508-679116)