# Google Analytics GA4

> A sourced UK public sector contract award published by H M REVENUE & CUSTOMS.

## Key facts

- Buyer: [H M REVENUE & CUSTOMS](/buyers/h-m-revenue-customs/contract-awards)
- Supplier: [Merkle UK ONE Limited](/suppliers/merkle-uk-one/public-sector-contract-awards)
- Award value: £120,546
- Tender value: £241,092
- Award date: 2 June 2025
- Published: 4 June 2025
- Contract start: 1 June 2025
- Contract end: 31 May 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 801470ba-41db-428b-9d08-3f95bfe04854-848132
- OCID: ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac

## Description

GA4 and BigQuery\. Google Analytics is a web analytics platform used for understanding website performance, measuring marketing performance and measuring engagement with website content

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/801470ba-41db-428b-9d08-3f95bfe04854-848132)