# IfATE Branding Strategy

> A sourced UK public sector contract award published by INSTITUTE FOR APPRENTICESHIPS.

## Key facts

- Buyer: INSTITUTE FOR APPRENTICESHIPS
- Supplier: [ENGINE PARTNERS UK LLP](/suppliers/engine-partners-uk/public-sector-contract-awards)
- Award value: £76,695
- Tender value: £63,913
- Award date: 7 August 2023
- Published: 19 February 2024
- Contract start: 8 August 2023
- Contract end: 8 November 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 98d8e398-9f21-4911-bba6-6b60cd88aa89-682828
- OCID: ocds-b5fd17-5cbdba0d-f34d-430a-9b4f-33aaf37dce7e

## Description

The Institute for Apprenticeships and Technical Education's legislative role is to bring the employer voice into the skills system in England, making sure that apprenticeships, T Levels and higher technical qualifications are high quality, up-to-date and shaped by employer needs to address skills gaps\. We are undertaking this work in the context of wider brand strategy activity being undertaken at DfE in relation to careers and skills services\. The IFATE brand which is developed will act a test case, helping to shape and inform the crafting of the wider brand family created by DfE in the skills space\. What we produce will need to link with the policy and communication goals of DfE\. We will include DfE in the steering group and ensure the timing works to feed insights into the DfE work\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/98d8e398-9f21-4911-bba6-6b60cd88aa89-682828)