SC22141 - Kent Downs AONB Experience consumer campaign

Kent Downs are looking for a Kent Downs experience integrated marketing plan and campaign that is sustainable and has longevity. At the end of this project, we want key learnings and recommendations to be able to continue to deliver activities in-house.

A campaign identity and toolkit, with copy, graphics, images and design templates and more to enable stakeholders and partners to amplify messages during the campaign but also support, engage with and implement afterwards.

The campaign should bring together unique off-season activities and events, and the Kent landscape and culture, alive. For example, packaging up wild mushroom foraging, followed by an open-fire cooking lesson, complimented by a moonlight music performance into themed itineraries (e.g. Forest Magic; Vitamin sea; Eco-Explorer) to target different interest groups and create different options for length of stay (overnight, long-weekend, 5-7 nights).