Industry Data on the UK Audiovisual Sector

Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team's understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, there are limits to what we can obtain this way. This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector.

This requirement has been split into three modules. Tenderers can submit a proposal for one, two or all three of the modules. Tenderers must be clear within their proposal as to which modules they wish to be considered and evaluated for. Each module will be evaluated and awarded separately by Ofcom.

As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry.

Module 1: Content analytics

Detail on the hours and titles that comprise UK VoD providers' catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD - abbreviated as SVoD, BVoD and AVoD respectively).

Module 2: Market data

Subscriber, revenue and spend information for pay TV and VoD providers in the UK market.

Module 3: Consumer data

Information on consumers' attitudes and habits in respect to pay TV and VoD providers in the UK market.