# Email Marketing

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [THE NATIONAL ARCHIVES](/buyers/the-national-archives/contract-awards)
- Contract winner: UK-Changes
- Award value: £0
- Award date: 25 July 2019
- Published: 12 October 2022
- Contract start: 1 August 2019
- Contract end: 30 April 2022
- Stage: awarded
- Procurement category: services
- Notice ID: b75ee68f-7635-48e5-abe5-8df6e2a93087-580004
- OCID: ocds-b5fd17-63ccb64f-7e76-4549-b61f-7a366bb28fe4

## Description

We send around 12 million marketing emails per year to over 300,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups\. Email remains our single most effective way of directly communicating with our customers\. Our main fortnightly email update is sent to around 250,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives\. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list\. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists\. Our current email marketing contract expires at the end of July 2019, and we are looking for a supplier who will not only deliver this service for us from 1 August 2019, but ensure a seamless transition between services\.

## Related contract awards

- [Subject Classification Work for UK Legislation](/contracts/ocds-b5fd17-b8f5a4b0-3e0d-49aa-9653-df9bf14877cc): The National Archives
- [MongoDB Atlas Pro Package](/contracts/ocds-b5fd17-c8e18a46-007c-457e-9c42-e018d52bf52c): The National Archives
- [Contingent Labour](/contracts/ocds-b5fd17-0b5efc22-b3b4-480a-b8d2-287efbd4d9f8): The National Archives
- [The provision of Ad-Hoc Data Processing Services](/contracts/ocds-b5fd17-24c7bcf8-adca-11e6-9901-0019b9f3037b): National Savings & Investments

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b75ee68f-7635-48e5-abe5-8df6e2a93087-580004)