# A Social Science Literature Review to Inform AHDB on Different Approaches to Changing Behaviour and Influencing Decision Making On-farm

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: UEA CONSULTING LIMITED
- Award value: £14,455
- Tender value: £15,000
- Award date: 26 January 2018
- Published: 1 February 2018
- Contract start: 1 February 2018
- Contract end: 31 March 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 3b317009-6f2c-43e8-a1ea-ef827a4948bf-195427
- OCID: ocds-b5fd17-63d6150a-2322-4f5b-a8b1-de90b1373773

## Description

To review current literature from both within the field of agriculture and also from other professional sectors, which can inform AHDB on how it can better understand and influence behavioural change on farm\. Key outputs should include: • A series of recommendations that AHDB could adopt immediately to further develop our communication strategies with the industry to achieve greater impact on farm • Identification of gaps in current knowledge that AHDB could seek to address in the future Additional information: Written proposals stating how you will address the points raised in this specification and a quote for the work \(including total cost and hourly rate\) should be submitted to research@ahdb\.org\.uk\. Proposals should not exceed a maximum of 6 pages of A4\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3b317009-6f2c-43e8-a1ea-ef827a4948bf-195427)