(NU/1589-16) Agency Support for NU Advancement Campaign Launch

Newcastle University Advancement is seeking to appoint an agency to support the development of clear visual identities for our multi-channel alumni and supporter communications and specifically the upcoming Campaign for Newcastle. The appointed agency will have 3 main deliverables: • To refine and articulate a visual identity for all alumni and supporter communications - covering email, social media, print, web, photography and videography. • To develop a distinctive creative expression for the Campaign for Newcastle and a toolkit for implementation across all online and offline channels. • To develop a multi-channel marketing plan for the Campaign for Newcastle which the Advancement team can implement. The successful supplier must be able to commit enough resources to carry out the necessary work in the timeline specified. 1. Review and refinement of umbrella Advancement communications delivery: End of May 2021 2. Visual identity for campaign for Newcastle and associated templates: End of June 2021 3. Marketing plan delivery: End of July 2021