# GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £500,000
- Published: 26 June 2018
- Planned start: 1 August 2018
- Planned end: 1 August 2020
- Stage: open_tender
- Procurement category: services
- Notice ID: 61c98422-41d1-48d1-8ab5-2ccfcb71844e-224496
- OCID: ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2

## Description

Tender to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility, providing customer search insights to inform content choices and traffic across search engines\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e-224496)